CycleBar is the worlds largest indoor cycling franchise with over 100+ locations worldwide.
As a team we brainstorm and execute new merchandise initiatives for each studio on a monthly basis.
For National Pride Month we wanted to create a memorable experience for the riders
attending Hyde Park's 4th annual Pride Ride. One that could be shared, appreciated and drive awareness
to the inclusive brand. In doing so, we wanted to spark conversation and be intentional with our designs.