Born from a desire to create an effective fitness solution for the increasingly busy lifestyle, Shred415
combines the infectious energy of group training with the flexibility and focus of a personalized program.
We worked with Shred to rebrand their business, target their core audience, and increase revenue.
The process to redesign their current site didn't come without challenges. We needed to figure
out which content was the most relevant, and where we could improve upon. From there we were
able to create a new sitemap and wireframe to reflect a more up-to-date user experience.
Once the user flow was approved we were able to move on to the design phase, keeping in mind
the new brand pyramid, and brand guidelines that have been put in place.
The design of the site would need to stay true to their brand assets, as it would play a large role in
attracting new clients. In keeping our library of assets small we were able to design a cohesive site
amongst the roster of pages that were needed in order for the site to be fully functional.