Cesar® Hire My Dog — JESS ALGARIN

CESAR® was looking to define their purpose in 2022 and wanted to inspire consumers to engage in and
help achieve their ambition – to create a world where every office is dog friendly. As working from home
comes to an end, CESAR® wanted to be the brand that keeps pets and pet parents united by increasing
the number of offices that allow them in the workplace.

Role: Designed and Art Directed the LinkedIn Profile, CRM and Social aspects of the CESAR® Hire My Dog digital ecosystem.

Click on image to view live experience. Site by BBDO.

It was our role to act as agency partners with BBDO and make this purpose campaign come to life in an owned digital ecosystem. Providing digital support and promoting awareness for the CESAR® Hire My Dog campaign.

We needed to connect the brand to consumer motivations – pet parents caring for their dogs and advocating for them at the office. As part of our campaign deliverables we offered support in the following areas: LinkedIn profile, 75 organic social posts, landing page, FAQs and CRM.