Mars Petcare Social — JESS ALGARIN

NUTRO™ needed to build their social presence in order to stay relevant as a brand in 2022. They wanted
to facilitate meaningful and personal relationships with their consumers, while also engaging in a compelling
content strategy that would bring the brand vision to life.

Role: Brainstormed post topics alongside Strategy, DAS and Editorial. Designed and collaborated with
Senior Copywriter to create multiple unique social posts for both NUTRO™ and GREENIES™ social platforms.

GREENIES™ hadn’t been active on social in nearly a year when they came to us with an ask. They wanted to
increase social engagement by posting consistently and creating content that was relevant and sharable to
their consumer.

In order to make this happen, we needed to drive reach and continue to build brand awareness. It was ideal
that our social strategy be cross-platform, so that we could create a full brand experience that would reach
consumers wherever they are.