Born from a desire to create an effective fitness solution for the increasingly busy lifestyle, Shred415
combines the infectious energy of group training with the flexibility and focus of a personalized program.
We worked with Shred415 to rebrand their identity, target their core audience and increase revenue.
In redesigning their site we needed to be strategic to figure out which content was most relevant and where we could improve. From there we were able to create a new sitemap and set of wireframes to reflect a more up-to-date user experience.
Role: Lead Designer, working alongside Senior Copywriter, Creative Director and Development.
Click on image to view live experience.
